Top Producer Business Advice

Top Producers are among the most successful REALTORS® in the Chicagoland area. Below, you can read and watch some of their best business advice to help you throughout your career in real estate. Check it out:

1. You’re Always “On”

“It’s amazing the places you can get business from. Treat conversations like they’re opportunities to really shine. The biggest sale of our career came from a conversation with someone in a bar!” Karen Biazar, North Clybourn Group, Inc., says. “We’re always on. There are opportunities everywhere, and it takes putting yourself in those situations and being engaged and not dismissive. Look at the real world and right in front of your face.”

2. Build Great Habits

“See the first six months as a make or break situation,” Greg Pekarsky, Vesta Preferred, LLC says. “Most people don’t make it through the first year because they don’t build the right habits for success from the very start.”

3. There Is No One Perfect Follow Up Strategy

“Do something you’re going to do. There’s a lot of formulas out there, you can do the 33 Touch or a lot of other coaching programs, but pick the one you’re going to do, and do it. We hear a lot that people aren’t going to make phone calls to clients. So, that’s okay! If you’re not going to make phone calls, do something in return. Either go see them, text them, Facebook Messenger them, DM them on Instagram, whatever you’re going to do, but at the end of the day, just do it,” Joe Zimmerman, Keller Williams Chicago-Lincoln Park, says. “It’s like a workout plan!”

4. Develop An Authentic Voice & Brand

“Voice and relationships will trump everything you do,” Carrie McCormick, @properties, says. “I really try to make posts authentic to myself and brand, and respond to followers and engage with their businesses, as well. Once I have that relationship, that person goes into my database.”

5. Don’t Be Afraid To Fail

“Experience just means you weren’t afraid to fail,” Tommy Choi, Keller Williams Chicago-Lincoln Park, says. “We [Top Producers] just failed way more times. When you stop moving forward is when you fail and retreat.”

6. Seriously Know What You’re Talking About

“Open houses have been a great lead generator for me. If you’re doing an open house, whether it’s your listing or not, do some research beforehand. Make sure if you’re covering for someone that you know all there is to know about that property,” Bari Levine, @properties, says. “Because people who come in and ask questions, if you don’t know the answer, they’re not going to want to work with you. They want to work with someone who is educated about the property and the market. Just be prepared.”

Watch A Few Quick Tips From this Year’s YPN Top Producer Panel Breakfast